Mamoru reimagines emergency preparedness — transforming a forgotten backpack into an intelligent, beautiful object designed to protect every home, hotel, and workplace in Japan.
A basic backpack, hidden away under beds, in closets, by the door. Invisible — when it needs to be immediate.
We don't forget emergencies. We forget the kit. Stored away. Out of sight. Out of mind. But when it hits, every second counts.
"This isn't a product problem. It's a behaviour problem. If you can't see it, you won't reach for it."
Mamoru is not just a redesign of a disaster kit. It is a new product category — combining real-time hazard intelligence with physical emergency supplies in a single object designed to live proudly in any home, hotel, or office.
Crafted from recycled bamboo composites and sustainable materials, Mamoru embraces simplicity and minimalism — sitting harmoniously in any room as a refined home object that earns its place in plain sight.
Mamoru’s design language is inspired by Japanese wabi-sabi, embracing natural imperfection, honest materials, and understated presence. It feels calm, considered, and made to belong in the room.
The same object that provides gentle ambient light in the evening shifts instantly into emergency mode when danger is detected. Colour-coded LED alerts, a loud speaker, and touchscreen guidance help people respond quickly and clearly.
Retractable carry straps on the reverse allow the full device, including intelligence, supplies, and beacon capability, to be lifted and moved within seconds when evacuation begins.
Chris, Charles, and Shan form a diverse team spanning product design, technology, marketing, sustainability, and business strategy — united by a shared mission to reinvent how people prepare for emergencies.
Creative pioneer and co-founder of Crisp Group, a specialised marketing and content company driving brand and technology innovation across Southeast Asia and Japan. Driven by a belief that the best ideas are the ones people feel.
Electronics engineer and software architect with deep expertise in large-scale digital systems. Built and scaled sophisticated network application ecosystems and automation platforms across global operations over two decades.
Shantanu Dasgupta is a CEO, strategic leader and brand thinker with more than 15 years shaping marketing, content, and growth across Asia. He has led transformative work across mobility, finance, beauty, technology, and consumer sectors, driving measurable business impact.
We are seeking seed-stage partners who share our conviction that safety products should be intelligent, beautiful, and always within reach. Download our investor deck to see the full opportunity.
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